We developed a high-performance WordPress website for Boys & Girls Clubs of America.
UX Improvements Across All Pages
Donation Page CRO Optimization
Mobile-First Responsive Design
Club Finder Tool Integration
Navigation & Dropdown Menu Enhancement
Page Speed & Asset Performance Optimization
SEO-Friendly Site Architecture
Setup Clean Redirects & Structured Data
Project Scope
The main goal of this project was to improve the user experience, performance, and conversion rate of the Boys & Girls Clubs of America website. We focused on optimizing the donation flow to reduce friction and increase giving, improving navigation menus to help parents, donors, and volunteers find information faster, and enhancing page load speed across all devices. We also implemented SEO-friendly site architecture to improve search visibility nationwide. The scope included mobile-first design improvements, structured data markup for rich results, and a Club Finder tool optimization so users can quickly locate their nearest Boys & Girls Club.
Final Result
We successfully delivered a high-performance WordPress website for Boys & Girls Clubs of America — one of the most trusted nonprofits in the United States. The updated site delivers a faster, more intuitive experience for all visitors, with a streamlined donation journey, improved program discovery, and a mobile-optimized layout. The new site architecture supports millions of users annually and is structured for long-term growth, maximum community impact, and measurable results across every key performance metric.
And the client was happy:
“This was my first time working with htmlBurger and they were great to work with! We did a branding/copy overhaul and also improved ux/ui on the search and filter feature of our website. They do thorough and professional work at a fair price. If you are US-based, one thing to keep in mind when working with htmlBurger is they are based in Bulgaria, so the time difference creates a small lag in response time (on both ends) however they are always very responsive.”
